We want to prove to the world that great looking and hight quality functional clothing can be made with no harm to the planet
Mission Statement Greater Than A
We could have made it easier for ourselves. Having an Olympic Gold medal winner as one of our founding partners, we could have plastered his name over a reasonably good collection – and probably sold a lot of clothes.
There are only two things to that: Aksel never settles with reasonably good. And the last thing the world needs right now is another fast fashion brand.
So instead we decided to join the growing movement of clothing brands working to change the fashion industry from within: Brands offering a new breed of conscious consumers with better and more sustainable choices for their wardrobe.
And hopefully, we can inspire people to make other sustainable choices in life as well.
It's all about helping people make better choices.
The ambition of the brand should be to make clothes that both style- and quality wise could be handed over to the next generation.
Jessy Heuvelink, Head of Design